Category Archives: Writing

The Cost/Benefit of Self-Publishing


Some people have asked me if it costs much to self-publish. To be honest I hadn’t costed it initially as I didn’t really have much of a plan. Now that my book has hit the market I’ve started to add it all up and was surprised that it wasn’t as much as I thought.

Editing and Formatting

If you decide to do your own book cover, self edit and go with Amazons CreateSpace, then it costs you nothing other than your own time. You don’t even need an ISBN with CreateSpace.

In my case, my book cover design and editing cost was a valuable investment for me. I was a bit scared when I saw  quotes for $2000-$4000 which I’d seen advertised and heard stories that authors had spent tens of thousands of dollars. I spent not much more than AUD$1000  but I’d advise you to shop around. I would highly recommend a good editor and book cover designer. See my earlier post on this at the link below.

(https://sckarakaltsas.wordpress.com/2015/12/15/so-you-think-youve-finished-your-book/)

I decided to buy a set of ISBN’s so spent just over $100 because it was more cost effective and I wanted to have control.

If you have expertise with word formatting, then there’s no reason to spend hundreds of dollars. I managed to format my own for CreateSpace but I wasn’t confident and made mistakes. I used Pressbooks to format my book for IngramSpark as an ebook and paperback for USD$99. If you are familiar with WordPress then Pressbooks is for you but otherwise it can be a bit tricky but not insurmountable. I managed to get a half price deal of US$49 and Pressbooks seem to have offers every now and then. I couldn’t have used IngramSpark without them. Of course, IngramSpark charge US$49 for publishing your book but they have a much wider reach than Amazon. So you need to weigh this up.

Then there’s the proof prints. These are very expensive and I found they cost on average US$25 each for CreateSpace and about AUD$25 for IngramSpark. The proofs are a necessity, so try to make sure your book is perfect first before you publish – that’s a given. Check out what I think of proofs in my earlier post at the link below.

(https://sckarakaltsas.wordpress.com/2016/02/24/the-proof-is-in-the-hand/)

Printing Costs

Firstly, you’ll need books if you intend to sell them yourself or for your launch. If you order books via Amazons CreateSpace, then they’ll cost you a lot depending on the exchange rate.

I woke up one night and suddenly realised that CreateSpace was quoting the USD for the printed book and an equal amount in shipping. If you live in USA then it’s not an issue. But if you live somewhere like Australia then you have to consider this:  exchange rate + bank fees + shipping = three quarters of the total cost for each book.

If you print with IngramSpark (Lightning Source) then in Australia, the cost is almost halved because they print in Australia and other parts of the world. Of course the downside is, that they are not as easy to deal with and I would allow a good two months in your timeline with them.

Book Launch

So you’ve got your books – check out the shipping times carefully with CreateSpace and IngramSpark as this may cause you additional stress and cost if delivery is not within your expected timeline.

You can go as big or small as you like here.

Other costs to consider at your launch is the venue, wine and nibbles. I wouldn’t bother printing invitations – email, Facebook and phone worked the best for me. Is it worth it? I would say yes.

I covered my costs with the sales at the launch, created a buzz and have continued to receive orders as well as sales online. It’s a great starting point in your marketing campaign. Each person at your launch becomes your advocate and can pass the word around. Naturally this will only happen if you have a good book.

Alternatively, if you do a launch at a book shop then they can take care of ordering your books. Some independent bookstores can do this and all you do is provide the wine and nibbles. Of course they take care of the sales and you get a smaller percentage. You just have to ask.

Marketing

Again you can spend up here, but you should research how cost effective it is to get your book noticed.

If you decide to do none of the above and go with publishing on CreateSpace then you can launch your book via social media, have a blog site and try to generate sales which won’t cost you anything either. Will you get many sales? Probably just from your family and friends. If that’s your aim, then it’s easy.

If you’re looking to get your book out right there, then you might have to consider spending a lot of time on social media. Amazon, IngramSpark, Facebook and many others are all willing to take your money and advertise for you but you better make sure you have an eye-catching product easily explained to the reader who will take barely a second to notice.

Personally, I think your book sells when you speak to as many people as you can about it. Signing up for events, door knocking bookshops and libraries are better than a remote control campaign. Of course that means time, guts and confidence and  that in  itself maybe in short supply.

Summary

It can cost you as much as you want. It just depends what your goals and expectations are. The biggest cost is time and the lack of a good product.

But I look at it as an investment in yourself  and your book which can provide many more benefits than dollars. Let’s face it, most writers don’t expect to make a living from writing.  I guess the biggest benefit for me was that I had total control but wasn’t too proud  to seek help and expertise when I needed it. The fact that I did it all by myself outweighs all those other costs.

So what are you waiting for ? Give it a go!

 

 

My book is out. Now what?

20295-Sylvia K-Climbing the Coconut Tree-Cover Design-FA Ingram

You’re probably wondering what I’ve been doing since the book launch.

I mean it’s all done, published and out in the marketplace. Right?

Not at all. It’s only the middle of the process. Just because friends and family have been enthusiastic and kind enough to buy my book, this doesn’t translate into sales across the world. Although I do recommend a book launch as family and friends can and will spread the word for you too. A lot of writers think that all you have to do is release it and hey presto your book is found.

With a quagmire of books out there and thousands of new releases every day around the world, my one and only book is barely a spec in the world for readers. When I look for it online it doesn’t exactly come up screaming its name out from the many retailers out there.

I have no brand, public relations and marketing team behind me to work on selling my book. It’s just me and it is quite daunting. Part of me wants to stay obscure and another part wants to see how far I can go.

This is what I’ve done so far.

1.       I’ve expanded distribution beyond Amazon and have been working with Ingram Spark. So my book is for sale online to forty-nine other eBook retailers such as KOBO, Booktopia and Barnes and Noble. Bookstores will shortly be able to order paperback format via Lightning Spark. This last process has taken at least six weeks so the learning for me is to allow for a longer lead time next time.

2.       I’ve used social media such as Facebook, GoodReads, LinkedIn, and Twitter. I haven’t inundated this and I probably should as I have achieved a good reach.

3.       An email address list has been put together to provide updates.

This is what I still have left to do:

1.       Get my book into bookstores and libraries particularly in my city.

2.       Encourage more reviews

3.       Check out cost/benefits of promotional advertising online

4.       Seek out a reputable book distributor

5.       Explore interested media outlets eg local newspapers and community radio stations.

6.       And blog!

Somewhere in all this is writing the second book which is well under way.

 

I Launched my Book

Book signing 2

The date was set and the venue sorted. I ordered copies of my book for selling and signing on the night. So who to invite. I scrutinised my email list, phone contacts, Facebook friends, colleagues, neighbours and the word spread. Before long the list was over one hundred attendees.

IMG_2145

The night was approaching. I had to prepare what I was going to say. I hate long speeches but I knew that the story about this book needed to be told – much like this blog site only a tad shorter. There were so many people to thank. You might think that writing a book is done on your own but there were over twenty people who had helped in some form or another. So you see a writer’s life is not so alone – anyway not for me.

crowd 3

Everything was organised. It began to rain after weeks of dry, hot weather. The roads were a mess but soon they came in their droves – well, maybe two’s and threes. My brother Andrew, surprised me by travelling from Sydney; my friend, Karen flew in from Adelaide.

transactions

No doubt many were curious about a person who had reinvented herself as a writer- banker no more. But in the end it was a great excuse to get people together – some who hadn’t seen each other for years. I wasn’t nervous. If I was going to stumble, then better it to be into the arms of supportive friends and family.

book holding
I was swept up by the excitement. Only I felt removed from the author tag. It was almost like it wasn’t my book but someone else’s. What was everyone congratulating me for? Why the clamour for my very long signature?

speech 4
I guess it takes a while to get used to the tag – I’m an author. Mmm…it sounds rather good.

My Book is Actually Published.

It was quite accidental really. After uploading my book into Createspace umpteen times, fixing format, spell checking and staring at the same errors over and over, I finally pressed the approve button.

Then the message popped up, “Congratulations. You are now published.”  Oops! I hadn’t meant for it to be out there so soon.

You see I ‘d decided to present my book at a formal book launch with supportive friends and family, but somehow it made its own way to the  Amazon book store. Then  within a few days the book was purchased not by one but three customers. I was very nervous as well as excited. Of course, the launch is still being readied.

I just can’t quite believe it, but now I’m a published author.

But a word of warning – go back and check the instructions before you press that approval button.

If you’re curious, feel free to check  out my novel “Climbing the Coconut Tree”  at the link below.

The Proof is in the Hand

 Proof pic

I uploaded my  manuscript into Createspace and waited for the file to be checked. Approval came through and I was invited to peruse the finished book on-line. It looked like a book, but for me, I needed to touch and feel it.  So I ordered three proof copies; one for me and two, for others to proof read.

A few days later, the door bell rang and there was the courier holding a small box in his hand. I took it and walked around the house with it. I knew what was inside, yet all I could do was stare at the package.

Finally, I peeled off the wrapping and found a real live book –  a manuscript no more. Like a newborn baby, I was tentative about picking it up. I was excited yet nervous. Months of work and obsession sat there waiting for my scrutiny. I made myself a cup of tea glancing into the open box, I guess to make sure the book was real. Then, with my cuppa, I picked it up and sat down to read.

About twenty percent of book sales are eBooks but there really is nothing like holding a paperback in your hands – flicking the pages back and forward, turning it over to read the back, examining the feel of the cover and pages inside.

Unsurprisingly I found myself making changes once again. Was I ever going to stop I wondered?

What’s in a Cover

How your book is dressed entices the reader to look inside. Never judge a book by it’s cover? Rubbish! We all know that’s simply not true. It’s the greatest marketing tool to have. So how do you decide what the cover should look like? It’s a big question and a hard one to answer.

My book is historical fiction so I knew that I wanted a vintage feel. My book is titled “Climbing the Coconut Tree” so a coconut tree might be a good idea somewhere on the front. I had a working cover photo of an original ink picture that someone had drawn by hand of a coconut tree and native huts. It was on a Christmas card sent by my father in 1948. I was never able to find out who the original artist was. It is beautifully drawn in black and white and I although loved it, I knew it wasn’t strong enough.

Original front cover

Strolling across the internet there are lots of economical do-it-yourself covers. Createspace and Smashwords provide templates. But the problem for me was there was nothing that really grabbed me. Finally, I decided to seek help and found a graphic designer Anthony Guardabascio from http://www.continue.com.au. He designed my perfect cover which is below. I really love it and I hope you do to.

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